Skip links

About Sport Business Intelligence

Intelligence refers to the ability to acquire and apply knowledge and skills. As an academic and as a management and marketing consultant I have a passion for the acquisition and application of knowledge and skills in the field of global sport business. I am a Professor of Sport Business at Victoria University in Melbourne, Australia and I have Visiting Professorial appointments at the Free University of Brussels (VUB) in Belgium, the Real Madrid Graduate School at the European University of Madrid in Spain, and at the Central University of Finance and Economics (CUFE) in Beijing, China.

My Sport Business Intelligence blog is at the heart of this site. I want to engage with all who have an interest in, and opinion about global sport business. You can do that passively by reading the blog, or actively by responding to it, or even start contributing content that I may use in future blog postings.

Hans Westerbeek

Some of my sport business intelligence projects and outputs

Research consulting projects

Read more

Opinion output

Read more

Academic work

Read more